Overview
- Running January 13–16 at the Fortezza da Basso, the fair gathers roughly 750 exhibitors to open the menswear season.
- The season’s theme is “motion,” emphasizing movement, functionality and contemporary tailoring across presentations and projects.
- New on-site features include the HiBeauty space dedicated to fragrances and the Sebiro Sanpo suit-walk staged for the first time outside Asia.
- Pitti spotlights six guest nations and renews its Japan focus, with Shinya Kozuka and 2025 LVMH Prize winner Soshi Otsuki making international runway debuts alongside guest designer Hed Mayner.
- Confindustria Moda reports Italian menswear exports fell 2.5% to €6.9 billion in the first nine months of 2025, with gains in the U.S. (+4%) and Japan (+4.6%) contrasting steep declines in China and South Korea, as organizers note improving late-2025 momentum and relative menswear resilience.