Overview

• In a 557-word social post, Gearbox CEO Randy Pitchford apologized for suggesting that “real fans” would find a way to pay an $80 tag for Borderlands 4 and said he never intended to alienate anyone.
• He explained that any potential $10 increase reflects rising industry costs, that pricing isn’t solely his decision, and that he believes the game’s value justifies fan support.
• Take-Two’s recent End User License Agreement revisions also spurred review-bombing across the Borderlands series, as players protested terms granting broad system access.
• Although the backlash has eased following Pitchford’s apology, neither Gearbox nor publisher 2K Games has confirmed the final price for Borderlands 4.
• Borderlands 4 is set to launch on September 12, 2025, for PS5, Xbox Series X/S and PC, and its pricing remains central to wider debates over rising AAA game costs.