Pitbull Secures Naming Rights for FIU's Football Stadium

The Miami-born artist's $6 million deal marks the first time a musician has named a college sports venue.

Pitbull will pay $1.2 million annually over five years, with an option to extend the deal for another five years.
The stadium will be renamed 'Pitbull Stadium' and will feature his Voli 305 vodka as the preferred brand.
Pitbull will create an 'FIU Anthem' and promote the university through social media and fundraising events.
The deal includes 10 rent-free event days per year for Pitbull and two reserved suites for FIU home games.
FIU aims to leverage Pitbull's global influence to boost its athletic program and brand visibility.