Pitbull Secures Naming Rights for FIU's Football Stadium
The Miami-born artist's $6 million deal marks the first time a musician has named a college sports venue.
- Pitbull will pay $1.2 million annually over five years, with an option to extend the deal for another five years.
- The stadium will be renamed 'Pitbull Stadium' and will feature his Voli 305 vodka as the preferred brand.
- Pitbull will create an 'FIU Anthem' and promote the university through social media and fundraising events.
- The deal includes 10 rent-free event days per year for Pitbull and two reserved suites for FIU home games.
- FIU aims to leverage Pitbull's global influence to boost its athletic program and brand visibility.
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