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Pinterest Tests Pop-Up Feature to Limit Teen App Use During School Hours

The platform is targeting U.S. and Canadian teens with prompts to pause notifications and close the app, while funding initiatives to promote digital wellbeing in schools.

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Overview

  • Pinterest has launched a large-scale test of a proactive pop-up feature aimed at encouraging teens aged 13–17 to focus during school hours by closing the app and pausing notifications.
  • The pop-up is active on weekdays from 8 AM to 3 PM and is expected to reach millions of school-age users in the U.S. and Canada.
  • The company claims to be the first major tech platform to implement such a feature to address smartphone distraction in educational settings.
  • Pinterest has committed $1 million to the International Society for Technology in Education (ISTE) to fund task forces in 12 U.S. school districts, focused on fostering healthy digital habits.
  • This initiative aligns with broader legislative and policy trends, including CEO Bill Ready's support for the Kids Online Safety Act and phone-restricted school environments.