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Pinterest Tests AI‑Curated Boards and Outfit Collages to Power Personalized Shopping

The test advances Pinterest’s aim to serve as an AI‑guided shopping assistant with built‑in transparency controls.

Overview

  • “Styled for you” creates dynamic outfit collages from users’ saved fashion Pins, letting people tap items and swipe through AI-recommended options to mix and match.
  • “Boards made for you” blends editorial picks with AI suggestions to deliver trending styles, weekly outfit inspiration, and shoppable content in home feeds and inboxes.
  • The new AI experiences are being tested in the United States and Canada, with broader availability planned over the next few months.
  • Pinterest is adding board view tabs—“Make It Yours,” “More Ideas,” and “All Saves”—to organize content and surface tailored product recommendations, with a global rollout expected in the coming months.
  • The company continues labeling AI-generated or modified images and offers controls to reduce AI-created Pins, pairing personalization with clearer content transparency.