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5h ago

Pinterest Surpasses Q1 Revenue and User Projections, Boosts Guidance for Q2

The platform's AI-driven ad tools and Gen Z user growth fuel a 10% stock surge as revenue forecasts outpace analyst expectations.

A Pinterest logo is seen on a smartphone in this illustration taken October 20, 2021. REUTERS/Dado Ruvic/Illustration/File photo
A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/ File Photo
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Overview

  • Pinterest reported Q1 2025 revenue of $855 million, exceeding analyst estimates of $846.6 million, with 570 million global monthly active users surpassing expectations of 564 million.
  • Adjusted earnings per share fell short at $0.23 compared to the projected $0.26, while adjusted EBITDA reached $172 million, beating the $164 million forecast.
  • The company issued Q2 2025 revenue guidance of $960 million to $980 million, surpassing Wall Street's average estimate of $966.3 million.
  • AI-powered ad tools and a focus on direct response advertising continue to attract marketers, particularly as Gen Z now accounts for over 40% of Pinterest’s user base.
  • Despite macroeconomic challenges, including reduced ad spend from Asia-based retailers, Pinterest's geographic diversification and strategic partnerships with Magnite, Google, and Amazon bolster its resilience.