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13h ago

Pinterest Surges 10% Following Strong Q1 Results and Optimistic Guidance

The platform's 16% revenue growth, expanding Gen Z user base, and AI-driven ad tools underscore its resilience in a challenging ad market.

A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/ File Photo

Overview

  • Pinterest reported $855 million in Q1 2025 revenue, a 16% year-over-year increase, surpassing analyst estimates of $846.6 million.
  • The company provided Q2 guidance of $960 million to $980 million, exceeding Wall Street's average forecast of $966.3 million.
  • Global monthly active users rose by 10% to 570 million, with Gen Z accounting for over 40% of the platform's user base.
  • AI-powered direct response advertising continues to drive ad spend, offsetting weakness in brand awareness campaigns.
  • Despite macroeconomic challenges and U.S.–China trade tensions, Pinterest's strategic execution has bolstered its appeal to advertisers and investors.