Overview

• Pinterest’s second-quarter revenue grew 17% to $998.2 million, beating estimates, but adjusted EPS of $0.33 fell short of the $0.35 consensus.
• Global monthly active users hit a record 578 million, with Gen Z now comprising over half of the audience even as sequential user additions slowed.
• Advertisers ramped up spend on AI-powered formats like Performance+, driving direct-response campaign demand and faster setup times for mid-market clients.
• The U.S. removal of the de minimis import exemption prompted Asia-based e-commerce firms to cut U.S. ad budgets, contributing to a double-digit slide in Pinterest’s share price.
• Analysts at Bank of America, Goldman Sachs and others reaffirmed or raised buy ratings after the sell-off as Pinterest maintained optimistic Q3 guidance of $1.033 billion to $1.053 billion in revenue.