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Pinterest Rolls Out Top of Search Ads Beta, Adds Retail Data Sharing for Shopping

The push targets high-intent discovery using retailer data to drive measurable performance.

Overview

  • Top of Search ads are now in beta across all monetized markets, placing promotions within the first ten results and Related Pins, with Pinterest reporting a 29% higher average click‑through rate and a 32% lift in new customers versus typical campaigns.
  • Media Network Connect lets retail media partners share first‑party audiences, product catalogs, and conversion data directly in Ads Manager, with early U.S. partners including Kroger Precision Marketing and Instacart Ads.
  • Local Inventory Ads gained wider access to show real‑time pricing and indicate pickup or shipping availability, designed to convert nearby shoppers.
  • New commerce formats include Wide Shopping Ads that are four times larger than standard placements, Promotions that automatically display discounts, and Where‑to‑Buy links.
  • Pinterest flagged upcoming programmatic reach through a planned Magnite partnership, while integrations with Shopify, Smartly, Triple Whale, and Northbeam and a Bank of America Buy rating with a $44 target underscore monetization momentum.