Overview

• Pinterest has begun the global rollout of 'AI Modified' labels, marking images detected as generated or modified by AI in the bottom left corner when viewed up close.
• The platform uses metadata analysis and in-house classifiers to detect AI-generated content, with an appeals process available for mislabeled images.
• A forthcoming 'see fewer' experiment will allow users to reduce AI content visibility in specific categories like beauty and art, accessible via the three-dot menu on Pins.
• The rise of low-quality AI-generated content, often criticized as 'AI slop,' has prompted backlash from Pinterest's user base, with protests on platforms like Reddit.
• Pinterest plans to introduce additional tools in the coming months, aiming to thoughtfully integrate generative AI while preserving the platform's human-sourced inspiration value.