Overview
- New GenAI settings are live on desktop and Android, with an iOS release coming in the next few weeks.
- Users can limit generative imagery in specific areas such as art, beauty, fashion, home decor, entertainment, health, architecture and sport via Settings under Refine your recommendations.
- The controls reduce, but do not fully remove, AI content and currently apply only to eligible image Pins rather than video.
- Pinterest says AI-generated posts will carry more noticeable labels as its detection systems are ramped up, and users can give on-the-fly feedback from a Pin’s three-dot menu.
- The update follows widespread user backlash over AI-heavy feeds, and the company cites research estimating that generative content now represents roughly 57% of online material.