Overview
- Pinterest now lets creators connect their Amazon Storefronts to Pinterest profiles so storefronts appear on creator pages and boards act like shoppable catalogs.
- After a creator links a storefront, Pinterest will automatically apply the creator's Amazon affiliate tracking link whenever they tag an eligible Amazon product in a Pin.
- The rollout is gradual and currently available to a limited set of business accounts with an Amazon-specific product filter and built-in affiliate disclosures on tagged Pins.
- Some coverage reports an in-platform checkout that would let users buy without leaving Pinterest, but that specific capability is reported by outlets and not independently verified by multiple sources.
- The move deepens Pinterest's commercial ties with Amazon as part of a broader push to boost creator monetization and counter weak ad revenue and user concerns about AI-generated content, following earlier ad partnerships with Amazon in 2023 and Google in 2024.