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Pinterest Launches AI-Powered Visual Search for Women's Fashion

New tools decode images into descriptive terms, enable personalized refinements, and expand visual search across the platform in the US, Canada, and UK.

Overview

  • Pinterest's new Visual Language Models generate descriptive words from images, helping users identify and refine their fashion preferences.
  • Users can search for alternatives based on color, style, fabric, or occasion, enhancing personalization and discovery.
  • The visual search feature now includes long-press activation on Pins in the Home Feed for seamless integration across the app.
  • The tools are currently available for women's fashion in the US, Canada, and UK, with plans to expand to other categories and regions.
  • AI-generated images are being labeled, and Pinterest will soon offer controls to limit their visibility in response to user concerns about authenticity.