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Pinkfong Jumps Up to 62% on Seoul Debut After Oversubscribed IPO

Top-of-range pricing at 38,000 won followed outsized demand for the Baby Shark studio's broader kids IP slate.

Overview

  • Shares touched 61,500 won in early trade, up as much as 62% from the IPO price.
  • The offering raised 76 billion won and was priced at 38,000 won per share, the top of the marketed range.
  • Investor orders reportedly exceeded the shares on offer by more than 600 times.
  • CEO Kim Min-seok said Bebefinn now generates more content revenue than Baby Shark, underscoring a diversified, partly patented character lineup.
  • NH Investment & Securities estimates the stock at about 25 times projected 2025 earnings versus roughly 40 times for peers, and the company reported 97.4 billion won in revenue and 18.8 billion won in operating profit last year.