Overview

• Artémis is working with advisers to explore options for its roughly 29 percent holding in Puma, including a possible sale, according to Bloomberg-sourced reports.
• Puma shares jumped between about 15 percent and 22 percent on Monday following the reports, then fell roughly 3 percent on Tuesday, leaving the market value near €3.1–€3.2 billion.
• Potential buyers sounded out include Anta Sports and Li Ning alongside unnamed U.S. sportswear groups and sovereign wealth funds in the Middle East, sources said.
• Puma has issued multiple profit warnings, cut its 2025 guidance to an expected loss, reported a roughly 2 percent Q2 sales decline, and installed Arthur Hoeld as CEO on July 1.
• Puma declined to comment and Artémis did not respond to requests, and people familiar with the talks emphasize there is no guarantee a transaction will occur.