Overview

• Artémis has engaged advisers and approached prospective buyers, including China’s Anta Sports and Li Ning, as well as U.S. apparel firms and Middle Eastern sovereign funds, according to reports.
• Puma shares jumped as much as roughly 16% to 20% in Frankfurt trading after the outreach was reported.
• The Pinault family’s holding controls about 29% of Puma through Artémis, which is also the majority shareholder of Kering.
• Puma’s market value has eroded over the past year alongside softer demand for training and fitness products and concerns tied to U.S. tariffs.
• Discussions remain preliminary with no firm offers or official comments disclosed, and there is no certainty a transaction will occur.