Overview

• Bloomberg-sourced reports say Artémis is working with advisers on a possible sale of its roughly 29 percent holding in Puma.
• Prospective buyers sounded out include Anta Sports, Li Ning, U.S. sportswear companies, and sovereign wealth funds in the Middle East.
• Puma shares jumped as much as 20 percent in Frankfurt trading on the report, putting the company’s market value near €3.2 billion.
• The stake is valued at about €800 million, and sources emphasize there is no assurance a transaction will occur.
• The review follows weaker results and leadership changes at Puma, with new CEO Arthur Hoeld in place and Andreas Hubert appointed COO after profit warnings.