Overview

• The Fédération des enseignes de l’habillement, part of the Alliance du Commerce, voted unanimously to exclude Pimkie following its partnership with Shein.
• Under Shein’s Xcelerator program, Pimkie’s products are slated to be sold on Shein’s platform in about 160 countries with on‑demand production and online order‑processing support.
• Pimkie CEO Salih Halassi defended the deal as a growth lifeline, citing a near return to balance, 20 store openings in 2025, and plans to accelerate international expansion.
• Trade groups condemned the alliance as a red line and said the expulsion is largely symbolic but intended to deter others, while some retail leaders floated a class action and a temporary moratorium on such platforms.
• The Mulliez family announced legal action alleging the tie‑up breaches conditions of Pimkie’s 2023 sale, a claim Pimkie rejects, as Shein faces recent French fines of €150 million for data breaches and €40 million for deceptive practices.