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Piers Morgan Returns to Breakfast TV, Calls GMB Early Starts 'Brutal'

Promoting Woke Is Dead, he reassessed the toll and rivalries of his Good Morning Britain years.

Overview

  • He appeared on BBC Breakfast on October 20 to promote his new book, Woke Is Dead, marking a high-profile return to morning television.
  • He said he hated the pre-dawn wake-ups on Good Morning Britain, likening them to permanent jet-lag and describing the schedule as brutal.
  • He acknowledged the routine contributed to his mental strain, saying he went slightly mad and that morning TV can push people over the edge.
  • He traded playful jibes with presenters, briefly slid into Ben Thompson’s seat, and claimed his final GMB show beat rivals in the ratings.
  • He expressed fondness for former colleagues including Susanna Reid and Charlotte Hawkins but stressed he does not miss the alarm calls, recalling his 2021 storm-off after a Meghan Markle row.