Overview

• Piers Morgan’s August 6 post on X accused Beyoncé of culturally appropriating Marilyn Monroe’s platinum-blonde look in her new Levi’s campaign.
• Singer Dionne Warwick reposted Morgan’s critique with a sharp online rebuke, prompting Morgan to insist his original comment was intended as a joke.
• Morgan followed up by accusing critics of lacking a sense of humor, reaffirming that his appropriation claim was satirical.
• The Levi’s commercial, which channels Monroe’s 1950s Hollywood aesthetic, continues to circulate without any public statement from Beyoncé or Levi’s.
• The exchange has reignited broader conversations about cultural borrowing in celebrity marketing, echoing debates sparked by Sydney Sweeney’s American Eagle ad.