Pierre Chevalier, Iconic 'Mr. Propre' Figure, Dies at 84
The former French boxing champion and cultural icon passed away on March 31, 2025, leaving behind a legacy that spanned decades in advertising and popular culture.
- Pierre Chevalier, who became the face of the 'Mr. Propre' cleaning product mascot in 1983, died at the age of 84 in Villeneuve-Saint-Georges hospital on March 31, 2025.
- Chevalier transitioned from a career as a French boxing champion and bodyguard to becoming a household name in France through his association with 'Mr. Propre.'
- He was discovered in a gym he owned in Paris, where his imposing physique and charisma led to his selection as the brand's mascot.
- In 2003, he appeared on the TV show 'Sans Aucun Doute' to resolve a personal dispute, leading to a widely publicized and emotional reunion with his estranged daughter.
- Tributes have highlighted his enduring impact on French advertising and culture, marking his death as the end of an era for a beloved national figure.
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Ouest-France 