Overview
- Maximum Effort confirmed that Pierce Thiot died at his home in Orem, Utah, on Tuesday, August 24, and said the cause was a pulmonary embolism.
- Thiot served as Head of Creative for Brand and Entertainment at Ryan Reynolds and George Dewey’s Maximum Effort after joining the company around 2022 and spent roughly five years leading high-profile campaigns.
- At Maximum Effort he helped create landmark work such as DoorDash’s 2026 Super Bowl spot with 50 Cent, Ryan Reynolds’ Mint Mobile pieces, a Groundhog Day–themed Lay’s campaign, and branded extensions tied to The Devil Wears Prada 2.
- Before Maximum Effort he earned industry recognition as a two-time Emmy nominee and Cannes winner while working on campaigns that launched Apple TV+, Beats by Dre, Netflix’s Black Mirror and Emmy-nominated work for Gatorade and Airbnb.
- Co-founders Ryan Reynolds and George Dewey called him a ‘‘shining light’’ and named his wife Stacy and children Adelaide and Jackson as survivors, a loss that colleagues warn will reverberate across the company’s creative partnerships and the advertising world.