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Pier Silvio Berlusconi Maps Next Steps for MFE: ‘Striscia’ to Prime Time Jan. 20, Reality Shows Under Review

He highlighted a pan‑European scaleup as the basis for cautious programming choices.

Overview

  • Mediaset confirmed that Striscia la notizia will air in prime time starting January 20, a move agreed with creator Antonio Ricci.
  • Pier Silvio Berlusconi said a decision on a spring edition of Grande Fratello will be made next week and that L’Isola dei Famosi is not planned for spring.
  • He called 2025 an extraordinary year, citing a 24‑hour share lead over Rai (37.5% vs 35.8%) and expansion to six countries that lifted reach to about 220 million viewers and revenues to over €7 billion.
  • He acknowledged tougher markets in Germany and Spain but said there are no plans for mass layoffs as the pan‑European holding is reorganized.
  • He praised Giorgia Meloni as the best prime minister in Europe, ruled out entering politics, urged new faces in Forza Italia while thanking Antonio Tajani, and lamented a possible foreign takeover of Gedi without committing to a bid; Tajani later said the party is already renewing.