Overview
- More than 60,000 fans attended at Brookhaven Country Club, generating over $1.1 million in ticket and hospitality revenue at the PPA Tour’s 100th event, according to official figures.
- Digital consumption hit new highs with 70 million minutes watched on PickleballTV, 54 million social impressions, and an estimated 1.2 billion earned-media impressions.
- Amateur participation reached a reported 4,400 players from nearly all 50 states and 38 countries, contesting more than 6,000 matches across the two-week slate.
- Programming spanned the Edward Jones MLP Cup won by the St. Louis Shock over the Dallas Flash, the debut Adidas Collegiate World Championships captured by Utah Tech, junior and adaptive draws, and a celebrity showcase featuring Dirk Nowitzki, J.D. Martinez, Terrell Owens and Tfue.
- Independent outlet The Dink reported Federico Staksrud’s right-side doubles switch in an upset of Ben Johns and Gabe Tardio, followed by a singles win over Connor Garnett to reclaim the world No. 1 ranking.