Piaget Marks 150th Anniversary with Limited Edition Polo 79 Watch

The luxury brand revives its iconic '80s timepiece, featuring 18k yellow gold and updated mechanics, in a nod to its heritage and craftsmanship.

Piaget celebrates its 150th anniversary by reviving the iconic Polo 79 watch, a symbol of '80s glamour and sports chic, now available in a limited production of 79 pieces.
The new Piaget Polo 79 model is a near-identical recreation of the original 1979 version, featuring an 18k yellow gold design and the Maison's trademark gadroon pattern.
Upgraded with the 1200P1 Manufacture self-winding movement, the contemporary version maintains the original's shockproof and waterproof qualities.
The revival of the Polo 79 watch is part of Piaget's broader anniversary celebrations, which include a new retail concept aimed at showcasing the brand's craftsmanship and creativity.
Piaget's strategic focus on storytelling and engagement has led to increased interest in the brand, particularly in its vintage pieces, signaling a strong market position amidst current macroeconomic and geopolitical concerns.