Overview
- PhonePe said Pincode will wind down its consumer-facing quick commerce offering and concentrate on scaling business solutions for brick‑and‑mortar shops across India.
- Founder and Group CEO Sameer Nigam said running another B2C app pulled focus from Pincode’s mission to help offline partners improve efficiency, margins, visibility and growth.
- CEO Vivek Lohcheb said the entire Pincode team will now accelerate a suite of B2B products that already includes inventory, order management and other ERP tools, plus direct sourcing and replenishment in select categories.
- Launched in April 2023 as an ONDC‑linked hyperlocal app, Pincode also piloted 24‑hour medicine delivery in Bengaluru, Mumbai and Pune using neighbourhood pharmacies rather than dark stores.
- YourStory reported that industry sources flagged inventory control and customer experience issues with ONDC and neighbourhood‑store fulfilment, while PhonePe cites a network of over 61 crore users and 4.4 crore merchant acceptance points as of March 31, 2025.