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PhonePe, OpenAI Partner to Bring ChatGPT Across PhonePe Apps in India

PhonePe says the collaboration targets everyday assistance to help it identify new consumer use cases.

Overview

  • PhonePe announced a strategic tie-up with OpenAI to integrate ChatGPT into its consumer app and the PhonePe for Business app.
  • The company says ChatGPT will be discoverable across its ecosystem, including the Indus Appstore, to expand access for Indian users.
  • PhonePe frames the integration as a way to deliver smarter, more relevant information for tasks such as travel planning and shopping.
  • OpenAI executive Oliver Jay called the collaboration a milestone in making AI more accessible throughout India.
  • PhonePe describes this as the start of a broader effort to accelerate ChatGPT adoption, with detailed rollout timelines yet to be disclosed.