PhonePe Launches PulsePro Enterprise Market-Intelligence Platform
The paid product turns aggregated, anonymised PhonePe transaction trends into hyperlocal, near-real-time signals businesses can use to guide site selection and distribution.
Overview
- PhonePe launched PulsePro on Thursday, July 30, 2026, as an enterprise extension of its free PhonePe Pulse dataset to sell transaction-based market intelligence to companies.
- PulsePro draws on PhonePe’s network of about 700 million registered users and more than 50 million merchants to deliver insights that cover 99% of India’s postal codes.
- The platform provides granular signals across more than 200 store categories and over 100 market indicators and offers modules for category growth, retail network planning, and hyperlocal site selection at district and PIN-code level.
- PhonePe says all outputs are aggregated and anonymised, that customised requests are subject to privacy safeguards, and that the product has been audited for compliance with India’s data rules.
- PhonePe positions PulsePro as a new revenue channel ahead of a planned public listing, and the company and industry analysts say transaction-based intelligence could change how retailers, FMCG firms, logistics and real-estate teams make expansion and distribution decisions.