Overview

• The rebrand takes effect Friday and designates Mortgage Matchup as the official mortgage partner of the Suns, Mercury and Valley Suns.
• The city-owned venue is operated by Ishbia’s Player 15, and Phoenix Mayor Kate Gallego publicly supported the naming-rights agreement.
• The arena is slated to host the 2026 NCAA Women’s Final Four and the 2027 NBA All-Star Game, with WNBA Finals games in Phoenix next week.
• Ishbia projects a 50% to 70% lift in visits to mortgagematchup.com from the exposure, with on-site fan activations such as a potential loan-officer booth under consideration.
• Local reporting indicated multiple bidders for the rights before Mortgage Matchup secured the 10-year partnership.