Overview
- The team revealed its Heroine (white) and Explorer (purple) uniforms on Tuesday, incorporating a new custom typeface and design elements that debut in 2026.
- Monday’s logo rollout introduced a modernized primary “M” set at 19.97 degrees, a purple crescent, a global mark with eight lines, and an Arizona-outline “Merc” secondary logo.
- Executives say the expanded identity system totals 14 logos and wordmarks with a bespoke Mighty Mercury font to improve flexibility for merchandising and marketing.
- Leadership links the rebrand to broader investment under owner Mat Ishbia, following projects such as a dedicated $100 million practice facility.
- Fan activations include a Merc Merch Swap at the arena shop through Dec. 5 and a free-logo tattoo offer that filled quickly, drawing a mix of enthusiasm and criticism online.