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Phoenix Group To Rebrand as Standard Life in 2026 After Posting Strong Half-Year Profit

Executives say the move will reduce duplication to back an organic growth strategy.

Overview

  • The FTSE 100 firm will change its corporate name to Standard Life plc in March 2026 to foreground its most trusted brand.
  • Underlying operating profit rose 25% to £451 million for the six months to June 30.
  • The group delivered £100 million of cost savings in the first half and lifted its full-year savings target to about £160 million.
  • Retail net outflows improved to £4.4 billion from £4.6 billion a year earlier, and the dividend per share increased 2.6% to 27.35p.
  • A new partnership with Schroders, branded Future Growth Capital, will seek to allocate up to 10% of customers’ money to private assets, according to the CEO.