Overview

• Mortgage Matchup will serve as the official mortgage partner of the Phoenix Suns, Phoenix Mercury and Valley Suns.
• Coverage differs on the contract’s value, with the Suns’ release citing nearly $115 million over 10 years and HousingWire reporting $150 million.
• Mat Ishbia describes the naming as an investment aimed at educating consumers about working with independent mortgage brokers.
• UWM signals additional fan-facing activations under consideration, including potential on-site loan officer booths and related promotions.
• The rebrand follows the end of the Footprint deal and coincides with a busy calendar that includes the WNBA Finals and the Suns’ upcoming season.