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Phoebe GatesAI Shopping Startup Phia Secures $30 Million at $180 Million Valuation

Phia markets an AI shopping agent reporting 750,000 downloads, with investors spanning venture firms and celebrities.

Overview

  • Notable Capital, led by Hans Tung, is leading the $30 million financing, with Kleiner Perkins and Khosla Ventures listed as participants in a pitch deck cited in reports.
  • Celebrity backers named in the deck include Hailey Bieber, Kris Jenner, Sheryl Sandberg and Spanx founder Sara Blakely.
  • Phia offers a shopping tool available as a Chrome extension and Safari mobile add-on that helps users discover products, compare prices and track live discounts across retailers and resale platforms.
  • The new valuation marks a rapid step-up just months after Phia’s $8 million seed round closed in September.
  • Phoebe Gates has said Bill Gates is not an investor, though he has publicly expressed support for the company’s mission.