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Phoebe GatesAI Shopping Startup Phia Confirms $30 Million Raise at $180 Million Valuation

A company-validated pitch deck names Notable Capital as lead investor, with Kleiner Perkins, Khosla Ventures plus several celebrity backers.

Overview

  • A Phia spokesperson confirmed the funding after Bloomberg reviewed the startup’s pitch deck, placing the company’s valuation at $180 million.
  • The materials identify Notable Capital’s Hans Tung as lead on the round, with participation from Kleiner Perkins and Khosla Ventures.
  • Celebrity backers listed in the deck include Hailey Bieber, Kris Jenner, Sheryl Sandberg and Sara Blakely.
  • The raise follows an $8 million seed completed in September, marking a rapid step-up in valuation over a few months.
  • Phia describes an AI shopping agent integrated with Chrome and mobile Safari that has roughly 750,000 downloads, and the founders say Bill Gates has not invested.