Overview

• Signify said it will raise prices across the Philips Hue portfolio in the US on July 1, 2025, attributing the move to import tariffs.
• The company has not yet detailed the specific price increases, which are expected to appear on the Hue store when the new rates take effect.
• The new Hue Smart Button is priced at $32.99 in the US versus €21.99 in Europe, up from $24.99 for its predecessor in the American market.
• Philips Hue products are already among the most expensive smart lighting options, and the pending hikes may prompt consumers to explore lower-cost alternatives.
• Signify reserves the right to modify prices further if new or additional tariffs are imposed in the future.