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Philip Morris Misses Q2 Revenue Forecast as ZYN Shipments Decline

It raised its full-year EPS guidance despite a revenue shortfall, signaling confidence in its shift toward smoke-free products

Packages of Marlboro cigarettes produced by Philip Morris International are seen at the grocery store in Warsaw, Poland May 29, 2024. REUTERS/Kacper Pempel/File photo
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Overview

  • Second-quarter revenue reached $10.14 billion versus the $10.33 billion consensus estimate
  • Cigarette shipment volumes fell 1.5% year-over-year while oral smoke-free product volumes rose 23.8%
  • The company recorded its first quarterly drop in ZYN nicotine pouch shipments
  • Shares slid about 5% in premarket trading following the earnings release
  • Full-year adjusted EPS guidance was lifted to $7.43–$7.56 as PMI targets half of sales from smoking alternatives by end-2025