Overview

• The release marks Philadelphia’s first cheesecake product in roughly 150 years of the brand’s history.
• Frozen Cheesecakes come in Original and Strawberry Swirl, feature a golden graham cracker crust, contain no artificial flavors or dyes, and are pre-sliced to thaw and serve.
• The cheesecakes are available across the United States as a permanent addition to the brand’s lineup.
• Cinnamon Cream Cheese Frosting launches as the first seasonal flavor in the refrigerated frosting line that debuted last year and sold nearly one million units.
• Kraft Heinz cites strong holiday demand for cream cheese and cheesecake, and early social media reactions highlight excitement for the cinnamon frosting.