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Philadelphia Art Museum Marketing Chief Resigns as Rebrand Faces Review

A board–staff task force launched by new CEO Daniel H. Weiss is weighing whether to keep or change the museum’s controversial rebrand.

Overview

  • The museum confirmed that Chief Marketing Officer Paul Dien will depart on February 1 after accepting a consulting opportunity, offering no further details.
  • Dien led the October overhaul that renamed the institution Philadelphia Art Museum, introduced the 'PhAM' shorthand and visitpham.org, and rolled out a new logo and graphic system.
  • The identity drew widespread mockery and criticism on social media and in commentary, though some trustees and design reviewers voiced support.
  • Weiss said the task force is analyzing performance and perception across constituencies and will present findings to the board on whether to retain or modify the brand.
  • The exit follows the November ouster of director and CEO Sasha Suda, who has filed a wrongful‑dismissal lawsuit; the museum has accused her of misappropriating funds, which she denies.