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Philadelphia Arena Secures Xfinity Mobile Naming Rights Through 2031

Comcast Spectacor and HBSE announce Xfinity Mobile Arena branding, replacing Wells Fargo in September 2025.

Apr 13, 2025; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jalen-Hood Schifino (17) shoots the ball against the Chicago Bulls in the third quarter at Wells Fargo Center. Mandatory Credit: Kyle Ross-Imagn Images/File Photo
FILE - The Wells Fargo center in Philadelphia is seen on Jan. 13, 2025. (AP Photo/Matt Rourke, File)
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Overview

  • The Philadelphia Flyers' and 76ers' home arena will be renamed Xfinity Mobile Arena starting September 1, 2025, under a deal running through the 2030–31 season.
  • The naming rights transition follows Wells Fargo's decision not to renew its sponsorship after its contract expires in August 2025.
  • Comcast Spectacor completed a $400 million renovation of the arena in 2024, enhancing its appeal for events and partnerships.
  • The 76ers abandoned plans for a downtown arena earlier this year, opting instead to co-develop a new South Philadelphia venue with Comcast Spectacor, scheduled to open in 2031–32.
  • Xfinity Mobile, launched in 2017, is leveraging the high-profile partnership to expand its brand visibility and grow its subscriber base, currently at 8.1 million.