Overview
- Phil Schiller relinquished day-to-day control of the App Store and Apple product events on Monday, August 31, 2026, and will remain at Apple with the Apple Fellow title while working on unspecified projects.
- Apple moved App Store oversight back under its Services organization led by Eddy Cue, with Carson Oliver named to run the store’s daily operations reporting directly to Cue.
- Responsibility for Apple’s product events passed to Nola Weinstein, who will report to vice president of communications Kristin Huguet Quayle to preserve continuity in launch production.
- Employees described the change as a clear step toward Schiller’s eventual retirement and it coincides with Tim Cook stepping down and John Ternus preparing to take over as CEO.
- Schiller’s tenure included major App Store reorganizations to comply with rules such as the EU Digital Markets Act and to handle legal fights like Epic Games, so the handover could shape how Apple manages platform policy, developer relations and the company’s upcoming September product event.