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3h ago

Phia Raises $8 Million From Kleiner Perkins to Scale AI Shopping App

The founders will channel the round into hiring to expand AI-driven price search across hundreds of millions of fashion listings.

Sophia Kianni and Phoebe Gates
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Phia has announced new funding.

Overview

  • Phia was founded by Phoebe Gates and Sophia Kianni to compare fashion prices via a mobile app and browser extension that now indexes more than 300 million items.
  • The $8 million seed closed in roughly three and a half weeks, led by Kleiner Perkins with participation from Kris Jenner, Hailey Bieber, Sara Blakely, Sheryl Sandberg, and Michael Rubin.
  • Soma Capital provided an early institutional check and introduced the founders to Kleiner Perkins, according to their account to TechCrunch.
  • The company reports about 500,000 users since its April launch and plans to grow a roughly 12-person team across engineering, AI research, product, and marketing.
  • Growth has leaned on Gen Z–style, founder-led marketing through social media and The Burnouts podcast, with Jenner publicly backing the approach as an investor and advisor.