Overview

• Phia, a newly launched AI-driven app and browser extension, aggregates and compares prices across retail and secondhand fashion marketplaces.
• The platform partners with sites like The RealReal, Poshmark, and ThredUp, tapping into a database of over 250 million listings to promote sustainable shopping.
• Co-founders Phoebe Gates and Sophia Kianni, both Stanford graduates, aim to reduce waste in the fashion industry, the second-largest global polluter.
• Phia is funded through seed investments, including Soma Capital and angel investors, with significant backing from high-profile mentor Kris Jenner.
• To engage users, the founders also launched a podcast, 'The Burnouts,' on Alex Cooper’s Unwell Network to share their entrepreneurial journey and challenges.