Overview
- Adidas will sell the Pharrell x Adidas Virginia Watermoc in three launch colorways — yellow, blue and black — each using prominent reflective silver on the upper.
- The shoe draws on an early‑2000s archival water design and features a neoprene tongue with bungee speed lacing, mesh panels with cut‑outs, and a lugged outsole for traction on wet surfaces.
- Pharrell presented the model during Paris Fashion Week and nicknamed this version “Starfish” on his Instagram to link it to his Jellyfish family.
- Adidas plans to distribute the Watermoc through its online store, the Confirmed app, and select third‑party retailers at a $140 price that sits below the maker’s premium Pharrell collaborations.
- The release comes as Pharrell’s Jellyfish cadence has ramped up with more colorways planned in September and a mixed release strategy that uses premium limited drops alongside wider, more accessible launches.