Pharrell Williams Stages Spectacular Louis Vuitton Show in Hong Kong

The event, themed on travel and dandyism, marks the brand's first pre-fall menswear show and underscores the importance of Asia to the luxury fashion industry.

Pharrell Williams, the newly appointed creative director of menswear for Louis Vuitton, staged a spectacular show along the Hong Kong harbourfront, showcasing the brand's latest menswear designs.
The show was themed on travel, with a focus on dandyism, and featured models in sailor outfits and beachwear, reflecting Williams' inspiration from Hawaii to Hong Kong.
The event was attended by over 1,200 guests, including celebrities and influencers, and was designed to create a significant social media impact.
The choice of Hong Kong for the show reflects the importance of Asia, particularly China, to the luxury fashion industry, as well as Williams' personal connection to the region.
This event marks Louis Vuitton's first ever pre-fall menswear show, signaling the brand's expansion plans in Asia.