Particle.news

Pharrell Williams' 'Piece By Piece' Screening Disrupted by PETA Protesters

Animal rights activists interrupted the London Film Festival premiere, criticizing Williams' association with Louis Vuitton.

Overview

  • The protest occurred during the closing gala of the BFI London Film Festival at the Royal Festival Hall.
  • Protesters from PETA unfurled a banner and shouted slogans against the use of animal skins in Louis Vuitton products.
  • Pharrell Williams, suffering from laryngitis, responded by acknowledging the protesters' concerns and stating that change takes time.
  • Security escorted the protesters out, with the British Film Institute stating the situation was managed to avoid further disruption.
  • The film, directed by Morgan Neville, uses Lego animation to depict Williams' life and is currently showing in U.S. cinemas, with a U.K. release set for November 8.