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Pharrell Williams Opens Louis Vuitton’s 130th Monogram Year With Cinematic Men’s Show

A staged glass-house production at the Louis Vuitton Foundation signaled a year-long focus on the house’s travel heritage.

Overview

  • At the Louis Vuitton Foundation in Paris, models moved through a glass-walled apartment set as guests ringed a grassy runway in a film-like tableau.
  • A live gospel choir and full orchestra scored the presentation, with Williams shaping the soundtrack as part of the show’s immersive design.
  • The front row featured SZA, Usher, Future, and Jackson Wang, while BamBam of GOT7 made his runway debut.
  • Williams leaned into Vuitton DNA with 1970s ease and utility, long loose silhouettes over tailored suiting, and an anniversary-positioned monogram puffer.
  • Travel codes were spotlighted through artifacts and accessories, from a stained-glass Art Nouveau travel case to reworked Speedy bags and playful retro-tech motifs.