Pharrell Williams' Debut Collection for Louis Vuitton Hits Stores

Pop-up locations in New York and Los Angeles showcase the Spring/Summer 2024 collection, featuring a secret room with brightly colored leather Speedy bags.

• Pharrell Williams' debut collection for Louis Vuitton is now available in stores, with pop-up locations in New York and Los Angeles showcasing the Spring/Summer 2024 collection.
• The pop-up stores recreate Paris' oldest bridge, the Pont Neuf, and feature a secret room housing a brightly colored collection of leather Speedy bags, available for the first time since their original release in 1930.
• The collection includes accessories, jewelry, leather goods, luggage, ready-to-wear, and shoes, with standout items featuring Williams' signature digitized Damier and Monogram motif.
• A second merchandise drop will take place on February 8, and the pop-up boutique is the only West Coast Louis Vuitton location exclusively devoted to its men's Spring Summer 2024 collection.
• The collection's release coincides with a campaign featuring basketball star LeBron James and a global rollout for Louis Vuitton with additional activations planned over the next three months in more than 50 Louis Vuitton boutiques, temporary spaces, and department stores.

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