Pharrell Williams and Moët & Chandon Launch Birthday-Themed Champagne Collection

The collaboration features limited-edition bottles, exclusive designs, and a global campaign celebrating the joy of birthdays.

Pharrell Williams partnered with Moët & Chandon to create a limited-edition champagne collection inspired by birthdays, launching globally on March 1, 2025.
The collection includes a range of bottles, from the widely available Limited Edition Brut Impérial to the ultra-exclusive Jewel Masterpiece Jeroboam, priced at €30,000 each.
Design elements draw from Moët & Chandon's archives, with features like detachable embroidered bows that double as wearable brooches, crafted by Atelier Baqué Molinié.
A global marketing campaign, featuring Williams at a Parisian birthday celebration, will include pop-ups in cities such as London, Tokyo, and Dubai, alongside a Harrods facade takeover in March.
The collaboration aims to reinforce Moët & Chandon's cultural relevance and attract luxury consumers as the champagne market navigates shifting trends and economic challenges.