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Pharrell Launches VIRGINIA With Adidas ‘Jellyfish’ Sneaker Live Now, CONFIRMED Drop Set for Aug. 23

The $300 centerpiece of his new creative hub arrives as a bold, chunky silhouette positioned to gauge renewed appetite for maximalist sneakers.

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Overview

  • An initial release of the Virginia Adistar Jellyfish is live at blackyachtrock.com, with an adidas CONFIRMED drop scheduled for August 23.
  • The design uses the Adistar Cushion base with a leather-free upper, featuring a sculptural, jellyfish‑inspired midsole, layered mesh, exoskeletal side panels, and VIRGINIA branding.
  • VIRGINIA debuts as Pharrell Williams’ multi‑product platform, launching alongside apparel and lifestyle items that include a $1,200 surfboard.
  • Coverage highlights strong community interest and frames the model as a potential catalyst for renewed demand for bulky “dad shoe” silhouettes.
  • The sneaker surfaced in Pharrell‑linked Paris Fashion Week moments tied to the Clipse rollout, though reports differ on whether its first showing was in January or June.