Overview

• The platform’s website Blackyachtrock.com launched with a limited-edition collection of apparel, swimwear, beach gear and home items
• Pharrell officially reclassified his anonymously released Black Yacht Rock Vol 1 album as the first musical project under the VIRGINIA banner
• An exclusive pre-sale of the VIRGINIA Adistar Jellyfish sneaker by adidas is live on the platform ahead of its global release later this month
• Early site activations include a Sam Clayman takeover and an on-site virtual karaoke game inviting fan participation
• Pharrell has outlined plans for future live events, new music releases and early-access collaborations through VIRGINIA